Landing Pages

Kessler Interactive can create a flexible landing page solution designed to reduce implementation and maintenance costs while ensuring your customers' experience is seamlessly matched to the creative and offer. We will develop the optimal landing page for your specific needs through rigorous testing of multi-variant creative options.

Strategy and Execution

  • Create clear, flexible information architecture that enables testing on a campaign-by-campaign basis
  • Design a testing plan for product, price point, benefit, messaging, and creative that carries all the way through to the landing page
  • Consult on the development of a marketing matrix-driven system to automate updates in production
  Samples of landing pages developed by Kessler SF for Washington Mutual
Kessler SF helped Washington Mutual optimize landing pages by implementing a rigorous testing strategy.