Search Engine Marketing

Kessler SF can help you improve awareness and drive response through our six-step pay-per-click search engine marketing methodology. We’ll define the language of your target market, conduct competitive analyses, build a messaging strategy, outline a testing plan, design a bid and budgeting model, and optimize your program over time.


  1. Keyword strategy and engineering
  2. Media planning
  3. Launch and management
  4. Landing page development
  5. Ongoing campaign optimization
  6. Tracking and reporting analytics

Kessler SF In Action

  • Designed a search marketing program that outperformed the incumbent agency by more than 35%.
  Search engine marketing methodology
Kessler SF has a deep understanding of what it takes to maximize ROI in paid search campaigns. Through careful ongoing optimization with search engines like Yahoo and Google, strategic affinity site placements, and detailed analytics, we can tailor a campaign to your budget that gets the results you need.