Brand Development

Whether you’re creating, strengthening, or extending your brand, Kessler SF can support you in a wide variety of ways. We start every branding project with a brand experience audit, marketplace research, and competitive evaluation. We then conduct extensive explorations when designing and refining brand aesthetics — from creating corporate and product logos to building image libraries and devising design standards. We can also formulate your brand platform and brand voice, including crafting a tagline and core positioning, individual product messaging, and formalized copy standards.

Kessler SF In Action

  • Retooled an auto manufacturer’s rewards program branding and its associated communications, which contributed to a tenfold increase in applications across channels.
  Samples of highly branded print collateral Kessler SF developed for Women’s Initiative, a not-for-profit agency dedicated to helping women overcome economic and social barriers to become self-sufficient.
Kessler SF helps clients create, strengthen, and extend their brands.