Direct Mail Control Busting

We take an engineering approach to the challenge of outperforming a champion direct mail pack. We review historical campaign performance, leverage past learnings, scrutinize list selection, draw from marketplace intelligence, and devise a continuum of testing strategies. We then explore varying Degrees of Brand Expression™, consider new production techniques, and formulate unique test matrix strategies.

Kessler SF In Action

  • Developed acquisition direct mail packs that lifted response from 19% to 30%.
  • Developed statement marketing tactics that achieved a 35% lift.
   Samples of direct mail pack creative developed for Washington Mutual
By leveraging past learnings and employing a rigorous testing program, Kessler SF developed acquisition direct mail packs that lifted response from 19% to 30%.