Direct Mail Control Busting
We take an engineering approach to the challenge of outperforming a champion direct mail pack. We review historical campaign performance, leverage past learnings, scrutinize list selection, draw from marketplace intelligence, and devise a continuum of testing strategies. We then explore varying Degrees of Brand Expression™, consider new production techniques, and formulate unique test matrix strategies.
Kessler SF In Action
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By leveraging past learnings and employing a rigorous testing program, Kessler SF developed acquisition direct mail packs that lifted response from 19% to 30%.
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